A new release roadmap

A map and compass

New releases require a lot of the work and changes the ten hour marketing plan. So here’s suggestions of a change to work well on your ten hour plan.

Once your book is written and you have your cover….

Teasers, teasers, teasers

Separate the teasers that you like the best, and use them to promote your book. Head on over to Canva and use the free options and create eye-catching items, and memorable pieces of your book. Think about looking into podcasts or vlogging if you’re feeling bold. You can also generate different cover styles at Adazing.

Start building out your blog posts – talk about other books

If there are best books in (your genre), that you enjoy, talk about them. Post about your new book and talk about everything you can think of – research, your cover, your discoveries. Share the joy and pain of getting the books done.

Set up book giveaways

Choose books close to yours to attract readers and plan a great book giveaway. Reward authors in your genre too, by promoting them, as goodwill is often the simplest way to get into shared promotion projects, and it’ll show your readers that you are engaged in the community. Let them know that you’re promoting their books in a giveaway, and they may share too.

Give away arcs to your advance reader team

The best time to do this is a month before your book is out, but you can do so any time up to the actual release.

Start building out your blog posts – talk about other books

If there are best books in (your genre), that you enjoy, talk about them! Post about your new book and talk about everything you can think of – research, your cover, your discoveries. Share the joy and pain of getting the books done.

Set up your book on pre-order when you do your cover reveal

Pre-orders give you a place to start from and gives you a chance to build a readership. Remember, if you’re going to lower your price after publishing (for example the first week release at $0.99 or $1.99), then no matter when people order, they’ll get the book at the cheapest price after their order. Even if you raise it, those that order first can be rewarded by getting the book at a lower price. Tell your mailing list!

Guest blog

Ask your readers and author friends if you can guest blog. Focus on the places that your readers will be. Newsletter swaps are another way to do so.

LAUNCH your book.

Give it a few days till your rank settles, raise the price if you had it lowered, and then decide your next moves. Congratulations!

PROMOTE– Back to the ten hour marketing plan!

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