SMARTketing

SMART goal-setting is a great way to keep on track.  We talk about it in depth, in the book, but SMART, as an acronym stands for:

  • Specific – make your goals crystal clear
  • Measurable – make sure you know how to keep track of them (which is important for ROI)
  • Attainable – don’t make them unattainable and out of reach
  • Rewarding- as tied with all of the above, make sure they are rewarding
  • Time-based – put a deadline on it.

What are your SMART goals?  Do you need help?

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